Alena graduated from Frankfurt School in 2018 and gained several years of experience in the automotive industry during and after her studies. She had the chance to get to know both sides: on the one hand, working as a product manager in a Korean automotive manufacturer company and on the other hand, supporting German automotive manufacturers in digitizing their services from a telecommunication perspective. As a PhD Candidate at RWTH Aachen University, Alena examined the success factors for developing organizational agility and digital business model innovations in German small and medium-sized firms.