Logo
You may use the logos in news articles or blog posts about the Indo-German Centre. Please get permission from us for other uses.
The logo is available in two variants. Most times, use the main variant of the logo, which includes the Centre name. The second one is for instances with limited space, or where a square image is required. Both logos are also available in gray scale and with white text. Preferably, use the logos on a white background, but any colour is acceptable if there is enough contrast for all elements to be properly visible. You may not modify the logos, including changing the colours and proportions, adding or removing components, or combining them with other words or design elements.
Fonts
The Indo-German Centre uses Frutiger as its typeface.
Frutiger 55 Roman
For titles and headings and stand-alone text.
Frutiger 57 Condensed
For sub-titles and sub-headings.
Frutiger 47 Light Condensed
For continuous text.
If you do not have a license for Frutiger, you may exceptionally use Hind, which is available for free under an open-source license.
Colours
Primary colours
The IGC uses a palette of five colours. In addition, you may always use black and white.
| Colour | HEX | RGB | CMYK | HSB | LAB |
|---|---|---|---|---|---|
| 1 | #0C3E59 | 12, 62, 89 | 87, 30, 0, 65 | 201, 87, 35 | 24, -5, -21 |
| 2 | #60B3DF | 96, 179, 223 | 57, 20, 0, 13 | 201, 57, 87 | 70, -13, -30 |
| 3 | #264759 | 38, 71, 89 | 57, 20, 0, 65 | 201, 57, 35 | 28, -6, -14 |
| 4 | #1C97D9 | 28, 151, 217 | 87, 30, 0, 15 | 201, 87, 85 | 59, -8, -42 |
| 5 | #1673A6 | 22, 115, 166 | 87, 31, 0, 35 | 201, 87, 65 | 57, 20, 0, 65 |
Secondary colours
Use these colours, inspired by the Indian and German flags, sparingly to highlight or distinguish specific elements.
| Colour | HEX | RGB | CMYK | HSB | LAB |
|---|---|---|---|---|---|
| 1 | DD0000 | 221, 0, 0 | 0, 100, 100, 0 | 47, 73, 63 | |
| 2 | FFCC00 | 255, 204, 0 | 0, 12, 100, 5 | 85, 8, 85 | |
| 3 | FF671F | 255, 103, 31 | 0, 60, 88, 0 | 63, 57, 66 | |
| 4 | 046A38 | 4, 106, 56 | 96, 0, 47, 58 | 39, -29, 16 |
Style Guide
The Centre’s official name is “Indo-German Centre for Business Excellence”. When the context is clear (for example, in subsequent mentions), you may use shorter versions such as “Indo-German Centre” or simply “Centre”. You may also use the acronym “IGC”, but please introduce it properly, for example, by putting in parentheses after the full name at the beginning of a text.
The Centre uses British English spelling based on the New Oxford Style Manual (2016).
Time and date
- We spell dates as day – month – year: 24 February 2023 (long form) or 24/02/2023 (short form)
- For times, use the 24h system with a colon: 09:30, 20:45, etc. 00:00 is midnight, and 12:00 is noon.