Business Diplomacy Today Podcast

Business Diplomacy Today addresses contemporary international relations and geopolitics, looking at the issues from a business perspective. It helps business leaders anticipate changing political and societal trends, build and leverage political networks and take a proactive stake in societal and political matters that influence their business environment.

Episode #001: Social media in global affairs

In this episode, our host Matthias Catón interviews Matthias Lüfkens, a veteran social media expert. They talk about using social media as a means of public diplomacy. How do governments and world leaders use it, what should they avoid, and why can it be such a powerful tool?

Of course, they also discuss how business leaders could and should use social media (notably Twitter) to make their voices heard in global affairs.